If you plan on releasing music on Apple Music and iTunes between November 27, 2020, and January 1, 2021, please check the following delivery deadlines.
The dates below refer to the last day on which your release data can be ingested by Apple’s system to guarantee availability on the requested release date. In order to achieve this, your release will need to have been submitted and approved by your label manager at least 24 hours before the deadline listed below.
Releases which are scheduled to the recommended lead time as allowed on the label portal should meet these deadlines. However, labels are advised to allow additional lead time wherever possible.
Holiday Season Delivery Schedule
| Release Date | Delivery Deadline |
| November 27, 2020 | November 13, 2020 |
| December 4, 2020 | November 20, 2020 |
| December 11, 2020 | December 4, 2020 |
| December 18, 2020 | December 11, 2020 |
| December 25, 2020 | December 11, 2020 |
| January 1, 2021 | December 18, 2020 |
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