It varies. Different accounts get different discounts, and our distribution fee varies depending on who we sell your music to. Below is a chart showing approximate paybacks by customer type.
|Dealer Price||Aprox Retail Price including VAT||K-Shop Sale||Overseas importer||UK Retailer||Large UK Retailer||Overseas Distributor||Major Web Retailer||High Street Chain||Overseas Importer
with fixed pricing.
Speak to your label manager before you set your dealer price.
It is vitally important that you price your release at levels that the market will tolerate. For instance, If you are releasing a 12” by a brand new artist on a new label there is little very point in setting your dealer price too high, as this will only discourage music buyers from taking a chance on your artist. Hold off creating and pricing “premium” releases until either your label or your artist is established enough for there to be immediate demand.
Don’t get caught in the “I HAVE TO GET £X.XX BACK PER UNIT” trap. Just because you have spent a fortune on packaging doesn’t mean the consumer will necessarily appreciate this extra value. Regardless of how pretty the package, a record buyer will not fork out £18.00 to £20.00 on an artist he has never heard of before.